Friday, March 19, 2010

Review of the Social Media Session at the AAHPM HPNA Annual Assembly

**Warning long post but good info!**

Well now that I am starting to get back to a normal speed I wanted to start posting some of the slides and general feedback from the special session on Social Media at the Annual Assembly in Boston on March 5th.

As we mentioned in the earlier post, we were all excited and impressed with the over 140 people who showed up. Honestly we were not sure what to expect, but at one point thought we would have more people on the panel than in the audience. So more than 20 would have been great!

First here are the results of the survey taken before the session. We also took a poll of people that were at the session and about 40% self-identified as beginner users of social media and another 40% identified as intermediate, the rest we assume are advanced or people who never raise their hands when asked questions at conferences.

AAHPM HPNA Social Media Wkshp Survey Results
View more documents from Christian Sinclair, MD.

Here is the slidedeck from Alex Smith, MD (UCSF/GeriPal)
And then I followed with my slides. (Christian Sinclair, MD - (KC Hospice/Pallimed)
Social Media In Palliative Care Communities 2 of 3 - Sinclair
Here are links to articles describing many of the ways networking and social media are effective (terms taken from my slidedeck):
Information asymmetry

Mass amateurization
Social media
Social networking
Metcalfe’s Law
Small world phenomenon
FOAF effect
Ambient awareness
Crowdsourcing
Power-law distribution (aka The Long Tail)


And finally Eric Widera, MD (UCSF/GeriPal) finished the presentation with his slides.
After that we took some questions and I did see one person with a video camera, so if you tell me who you are I might get permission from the AAHPM and HPNA to post the video here (or on their blogs).

Overall, it seemed well received.  Eric even promised to dust off his Twitter account and has been Tweeting ever since.  After the talk we got to meet a lot of bloggers and Twitter users face to face which is always nice.  We would like to do this again next year in Vancouver with maybe some small breakout sessions on how-to.  Also in the next week or two we will announce the first ever TweetChat for hospice and palliative medicine professionals.


Here are the tweets from the session which may give you an idea of the key points (sorry for the length - RT = Re-tweet which meant there is more agreement/endorsement for the idea):
brimcmike: At Social Media In Palliative Care session in Boston-fashion there's Dunkin' Donuts® HPMAssembly hospice

suzanakm: social media in palliative care meeting: I'm sitting at table with Geripal, Pallimed, Pallimed Arts bloggers! About 75 people here!

suzanakm: Reason to blog about palliative care: "Sara Palin writing about death panels on facebook"

suzanakm: reason to blog and use social media - to network with others in the field, exchange ideas.

brimcmike: RT @suzanakm Reason to blog about palliative care: "Sara Palin writing about death panels on facebook"

suzanakm: 1 concern for community surveyed about sm: privacy issues - patients/families, from private people on the web.

suzanakm: putting your name out there is important - transparency of members helps build the network.

suzanakm: Concerns from audience: Palliative care physician already works 60 hrs a week, why should I add more hrs to day w/ blogs?

suzanakm: Interest in research in power of social media for palliative care

suzanakm: audience concern about sm: "I get overwhelmed by email, how do I prevent getting overwhelmed by twitter?"

brimcmike: At Social Media in Palliative Care session one :) concern about using social media http://bit.ly/cRj6VO

suzanakm:  audience concern: online distractions seem to easy - how do I avoid getting "addicted" by facebook, twitter friends?

suzanakm: RT @brimcmike: At Social Media in Palliative Care session one :) concern about using social media http://bit.ly/cRj6VO

suzanakm: @brimcmike Thanks for tweeting the social media meeting!

suzanakm: - "Connected" by N. Christakis - highly recommended book about connectivity, online and off.

brimcmike: RT @suzanakm Q. how do I avoid getting "addicted" by facebook twitter friends? A. It's more of a pseudo-Addiction

ozmosis: Agreed! RT: @suzanakm - putting your name out there is important - transparency of members helps build the network.

brimcmike: RT @suzanakm: : audience concern about sm: "I get overwhelmed by email, how do I prevent getting overwhelmed by twitter?"

Clarksondoc: RT @suzanakm: social media in palliative care meeting: I'm with Geripal, Pallimed, Pallimed Arts bloggers! About 75 people here!

suzanakm: - @ctsinclair started blogging as a "solo" fellow - in order to be less isolated & to break through information heirarchy

jsperber: Session is packed! : RT @AAHPM Social media in palliative care communities, room 206 at 7 am

brimcmike: Social Media in Palliative Care session @ctsinclair: Cause and Effect; Power; Info Decentralization

suzanakm: - social media helps diverse information bypass traditional barriers to "getting ideas out there" - increases creativity

brimcmike: At Social Media in Palliative Care session @ctsinclair: Info Revolution à la Alvin Toffler 3rd Wave

brimcmike: At Social Media in Palliative Care session: Now publish in Beta for editing Instead of edit then publish

brimcmike: At Social Media in Palliative Care session: Facebook population greater than U.S. population

suzanakm: Social Media meeting: @ctsinclair - Metcalf's law- power of a network is only as powerful as the activity and size of its members

brimcmike: Social Media in Palliative Care session @ctsinclair: Power of a Network is a Function of the # of users

suzanakm: - 6 degrees of separation from Kevin Bacon is not pase - its now 3 degrees from @ctsinclair

brimcmike: Social Media in Palliative Care @ctsinclair: SM assists in appropriate policy influence earlier and faster

suzanakm: @ctsinclair calls for a social media strategy for AAHPM and our affiliated journals

brimcmike: Social Media in Palliative Care session Perfection is the enemy of good enough in SM

suzanakm: Perfection is the enemy of effectiveness in social media - its a very different organism from a research publication

brimcmike: Social Media in Palliative Care session Individual participation not obligatory in SM

suzanakm: while social media is not obligatory (like email) it is our responsibility - our presence counters misinformation online

brimcmike: Social Media in Palliative Care session Community engagement IS necessary in SM

drosielle:  Widera just called tweeting the butt of all jokes at soc media panel. He didn't mean it.

suzanakm: @ewidera is demonstrating the degress of separation from @dianeemeier demonstrating power of twitter

brimcmike: Social Media in #Palliative Care Session: Online Presence: Connect, Follow, Comment, Tweet, Blog

suzanakm: RT @brimcmike: Social Media in #Palliative Care Session: Online Presence: Connect, Follow, Comment, Tweet, Blog

suzanakm: #aahpm social media in palliative care: every month palliative care grand rounds is posted on a different blog.

suzanakm: social media in palliative: @ewidera participation helps create a voice that allows us to correct misinformation, share good info

brimcmike: Social Media in Palliative Care Session: @suzanakm Movement Web 1.0 Static/Unidirectional;Web 2.0 Dynamic/Engagement

ozmosis: Engagement is key RT @brimcmike: Social Media in Palliative Care session Community engagement IS necessary in SM
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